On Arrival: Choose
Note: Originally written in November 2013
The cars that state that you've arrived in Life
This is one of those impromptu thoughts that come up as you look at a newly unveiled car. It has come to tradition in the automotive market and enthusiast realms that when any new car comes out, one determines, wearing the big judge's hat, the philosophy for the sheer existence of that car. This happens with no regard to whatever market segment and buyer group the manufacturer of the car is actually pitching the car at. I'm guessing it's just an extraction of the basic human nature of judgement and philosophy and applying that to things. We tend to deliberate and decide where the car exactly fits in the automotive world, who it is defined for, and what element the car brings into the buyer's life.
Finding optimism in the impending death of the sedan
Pardon the hashtag in the title but the scenario warranted it. This is surely a watershed moment. In a recent quarterly financial report, Ford has nonchalantly admitted that they will not be investing in a new generation of sedans and hatchbacks for North America. This means, the hatchback and sedan versions of the Fiesta, the Focus, the Fusion, and the Taurus will soon be unavailable. This entails different repercussions, which one might need to take several moments to let sink in. One of which is the fact that Ford will not have a sub-$20,000 car in their line-up. Another is that this would be a teary farewell to the Fiesta ST, the Focus ST, and the Focus RS. On another lighter note, a friend asked me, what would the cops drive, if Ford stopped making any Crown Vics? Well, even the cops have moved on to Ford Explorers for a while now.
And then, recently, GM announced sweeping strategy moves. Draped in corporate jargon about restructuring, goal pursuing, and efficiency were blunt facts that they were shutting down several North American plants, laying off thousands of workers, and effectively killing off a majority of their sedan line-up. This meant the death of the Impala, the Cruze, the Volt, the Buick LaCrosse, the Cadillac XTS, and even the much acclaimed flagship, the CT6. Earlier last year, Cadillac had already announced the shuttering of the ATS sedan. Only the lonesome Malibu survives.